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• Sales Rank: #4686345 in Books
• Binding: Paperback

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AM I PRICING RIGHT?

Every business owner is haunted by this question. Expert pricing strategist Mark Stiving draws upon more than 15 years of experience in profitable pricing and delivers a practical plan to help you confidently answer this fundamental question.

Price—it’s most powerful marketing tool you have— and the least understood. Zeroing in on the areas where your efforts will generate the greatest impact, Stiving breaks down critical pricing concepts and provides the blueprint to integrate proven pricing strategies into your growth plans. Be empowered to strengthen your pricing structure to withstand any conditions, dramatically elevating your company performance, position, and profits for long-term success.

Learn how to:

• Set prices that drive your market position
• Correctly use costs to make profitable pricing decisions
• Implement value-based pricing to charge what customers are willing to pay
• Use price segmentation to leverage value and capture new business
• Cash-in on complementary products and product versions with portfolio pricing
• Prepare for changing conditions by pricing strategically now

Following in the footsteps of sited examples including Apple, BMW, McDonalds, Mercedes, and other market leaders, learn how to create a powerful price strategy that does more than cover costs.

• Sales Rank: #1665882 in Books
• Published on: 2011-07-29
• Original language: English
• Number of items: 1
• Dimensions: 8.80" h x .50" w x 6.10" l, .65 pounds
• Binding: Paperback
• 194 pages

From the Back Cover

AM I PRICING RIGHT?
Every business owner is haunted by this fundamental question. Expert pricing strategist Mark Stiving draws upon more than 15 years of experience in profitable pricing and delivers a practical plan to help you confidently answer.
Price—it’s most powerful marketing tool you have— and the least understood. Zeroing in on the areas where your efforts will generate the greatest impact, Stiving breaks down critical pricing concepts and provides the blueprint to integrate proven pricing strategies into your growth plans. Be empowered to strengthen your pricing structure to withstand any conditions, dramatically elevating your company performance, position, and profits for long-term success.

Learn how to:
•Set prices that drive your market position
•Correctly use costs to make profitable pricing decisions
•Implement value-based pricing to charge what customers are willing to pay
•Use price segmentation to leverage value and capture new business
•Cash-in on complementary products and product versions with portfolio pricing
•Prepare for changing conditions pricing strategically now

Following in the footsteps of sited examples including Apple, BMW, McDonalds, Mercedes, and other market leaders, learn how to create a powerful price strategy that does more than cover costs.

About the Author

Mark Stiving, www.markstiving.com, is a respected price strategist with a Ph.D. in Marketing (Pricing) from U.C. Berkeley and more than 15 years of experience helping companies implement value based pricing strategies to increase profits. A speaker, coach, and consultant, Stiving has worked with esteemed companies such as Cisco, Procter and Gamble, Grimes Aerospace, Rogers Corporation, as well as many small businesses and entrepreneurial ventures. Read more from Stiving on his blog, www.PragmaticPricing.com.

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4 of 4 people found the following review helpful.
It's Impactful
By Brent R. Bilger
I've read 4 pricing books in the past year and Impact Pricing was the best. It is well structured and has lots of great examples. It was a page turner (as much as any pricing book could be a page turner). Dr. Stivings' thoughts on aligning pricing strategy with corporate strategy is brilliant. It's hard to believe anyone could price anything without that piece of advice. The "Will I" vs. "Which One" decision is obvious after you hear it. The interesting part is that only one has price elasticity. The relationship between pricing and fixed & variable costs is also a "must know" one. All-in-all, a great book on pricing.

4 of 4 people found the following review helpful.
Fair & Balanced Perspective
By Morgan Littlewood
Pricing is both an Art and a Science. Mark Stiving's excellent book and his blog at pragmaticpricing.com provide a highly readable and insightful perspective on pricing as a tool for growing your business. Rather than recommending a single approach, he provides a well structured view of the problem and opportunity and coaches you to think about your business, your customers and your best pricing model.

Given the potential complexity of the subject, its surprisingly enjoyable to read and understand.

My challenge is to liberally apply the lessons in an industry where cost-plus is the norm and Mark is right.

4 of 4 people found the following review helpful.
It All Makes Sense Now
By John D.
For years, I had been doing what this book described, only without the knowledge of the processes discussed in the book and in a somewhat disorderly manner. Truth be know, it was weaker than disorderly at times. I'm now ready and equipped to meet any pricing challenge. If you run a small business like I do, then you need this book.

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Continuing Tom L. McKnight's well-known thematic focus on landscape appreciation, Darrel Hess offers a broad survey of all of the physical processes and spatial patterns that create Earth’s physical landscape. McKnight’s Physical Geography: A Landscape Appreciation provides a clear writing style, superior art program, and abundant pedagogy to appeal to a wide variety of students. This new edition offers a truly meaningful integration of visualization, technology, the latest applied science, and new pedagogy, providingessential tools and opportunities to teach and engage students in these processes and patterns.

 

• Sales Rank: #8423 in Books
• Published on: 2013-01-13
• Ingredients: Example Ingredients
• Original language: English
• Number of items: 1
• Dimensions: 10.90" h x 1.10" w x 8.50" l, 3.40 pounds
• Binding: Hardcover
• 688 pages

About the Author

Darrel Hess is professor of geography at City College of San Francisco, where he served as chair of the Earth Sciences department from 1995-2009. He regularly teaches physical geography, economic geography, and human geography. Hess received his B.A. in geography from UC Berkeley and his M.A. in geography from UCLA. Before graduate school he served in the Peace Corps in Korea, and before teaching full-time he worked as a writer, photographer, and audiovisual producer.

 

Hess served as T.A. to Tom McKnight at UCLA. He began working with McKnight and Pearson as author of the text’s Study Guide starting in the Fourth Edition and as author for the Lab Manual starting in the Fifth Edition. He became a full time co-author of the Ninth Edition, and became sole author of the Tenth Edition. Hess has contributed to the development of the Geoscience Animation Library and has partnered with many geoscience teachers and writers in the development of the CA edition.

  

Dennis Tasa has been a renowned illustrator of many bestselling geoscience textbooks since 1978,  including the physical geology, Earth science, and meteorology franchises by Tarbuck and Lutgens. He has created illustrations and media for NSF-funded projects, and has worked on various Earth science media, including Pearson’s GEODe.

Most helpful customer reviews

10 of 12 people found the following review helpful.
This textbook is FABULOUS!!!
By Miss Jasmin
I love this textbook! I just wish it came sooner, but it is overall FABULOUS!!! It's just as easy to read and understand as the study guide and the book came in SUPERB condition! What really impressed me about this book is that it came with the unused laboratory code. The process of signing into the online geography program was very easy and FAST! The answers to the questions on the quizzes and tests are somewhat easy to find in the book and I would HIGHLY recommend this textbook to every college student in the world who is taking a geography course!!!

3 of 3 people found the following review helpful.
Meh
By BassJas
I teach physical geography at a community college. This text was recommended to me by my department chair. After using it this semester, I've realized it's not that great of a book. Even many of my best students did not like the text.

The writing is very dry and the order of the materials within a chapter don't flow well. Also, his explanations are not the best for some of the landscape features and processes. I very much prefer Geosystems by Christopherson. The explanations in that text are much clearer to understand and less dry, writing-wise. This may have been a great text when McKnight was alive and writing it, but today it just does not do a good job. There are better resources out there for physical geography texts.

The only reason I gave this book 2 stars instead of 1 was because of the images. The images are top-notch and do a great job of showing concepts.

3 of 3 people found the following review helpful.
Easy to use
By Rafael
Very nice not having to carry the bulky book around. Makes my life easier as a student having all my ebooks in one place and my book bag light.

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This publication is included on the ANCC: American Nurses Credentialing Center’s reference list.

Cardiac Nursing is recognized as "The Red Reference Book" for nurses caring for patients who have, or are at risk for developing, cardiac diseases. The book provides both basic and advanced content in evidence-based care and emphasizes health promotion, health maintenance, and disease management. The five-part organization consists of anatomy and physiology; physiologic and pathophysiologic responses; assessment of heart disease; pathophysiology of heart disease; and health promotion and disease prevention.

This edition has a new Global Perspective feature in most chapters, which reflects the rich cultural mix of patient populations and helps to determine appropriate care. A new chapter on Global Health reflects WHO commitments to reducing heart disease worldwide.

• Sales Rank: #779303 in Books
• Brand: Brand: Lippincott Williams n Wilkins
• Published on: 2009-09-25
• Format: Deluxe Edition
• Original language: English
• Number of items: 1
• Dimensions: 10.90" h x 1.40" w x 8.40" l, 4.65 pounds
• Binding: Hardcover
• 960 pages

Features

• Used Book in Good Condition

Most helpful customer reviews

9 of 9 people found the following review helpful.
information in book is great...ebook has many errors though
By hc
The information contained in this book is great and is essential knowledge for taking care of the cardiac patient. However, the ebook has many many errors. Regularly there are letters missing from words or words broken into two part or two words combined into one (examples--- 'H is' instead of 'His'; '(-adrenergic' instead of 'α-adrenergic' or even 'alpha-adrenergic'; 'epolarization' instead of 'repolarization'; 'y' instead of 'by'). This happens very often and this is just in the first chapter. It's possible that it could lead to misrepresentation of information or even be totally incorrect information. For instance, α and β receptors have different effects when activated. It is often impossible to ascertain which receptor is being discussed, without having prior knowledge of their effects when activated.
Please issue an update to the ebook to correct the many errors in the text.

5 of 5 people found the following review helpful.
The best resource Material for Cardiac Nurses bar none!
By MarissaRN
This book will make a great resource material for your unit as well as nursing student desk. It is comprehensive and evidence based with lots of resources to follow through. It should be touted as the bible of cardiac nurses! It is simply a work of devotion and knowledge based on the experience and expertise of the writers :-)

2 of 2 people found the following review helpful.
Best cardiac resource.
By Bjoyful
The best book on cardiac basics. I go to again and again. I teach cardiac nursing and this is vital to understanding the in-depth complexities. Have never not found an answer to a question in here! Great resource.

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Calouste Gulbenkian (1869–1955) was a friend of René Lalique’s for fifty years, as well as a great connoisseur of the various activities of this versatile artist. Between 1899 and 1927 he acquired eighty extraordinary works of art directly from the artist. Today, these are conserved in an exclusive space inside the Calouste Gulbenkian Museum in Lisbon. This unrepeatable collection of jewelery, art objects, artistic glass, and drawings, being published for the first-time in a large format catalogue gives the reader a complete and exhaustive idea of the entire artistic activity of Lalique.

• Sales Rank: #1191527 in Books
• Published on: 2009-09-15
• Released on: 2009-09-15
• Original language: English
• Number of items: 1
• Dimensions: 12.08" h x .70" w x 9.50" l, 2.60 pounds
• Binding: Hardcover
• 136 pages

Review
The world’s largest collection of jewelery, art objects, artistic glass, and drawings by René Lalique.

About the Author
Maria Fernanda Passos Leite is chief curator of the textile and René Lalique collections at the Calouste Gulbenkian Museum in Lisbon. She is the author of Cartier 1899–1949: The Journey of a Style (Skira, 2007).

Most helpful customer reviews

5 of 5 people found the following review helpful.
Valuable Reference Source
By Britt Le Bonzo
This books is valuable for fans of Lalique's jewelry. Some of the pieces shown aren't available in other books. The book is large and most of the photography is very good. A few shots are somewhat blurry and seem rushed. My first two choices would be, "Imperishable Beauty - Art Nouveau Jewelry", and "Rene Lalique - Exceptional Jewelry". This book was worth it, to see his Medusa paperweight, even though the picture isn't the best shot I've seen.

14 of 16 people found the following review helpful.
Disappointing
By Number 7 of 9
Being a lifelong fan of Lalique's jewels, I have been hoping for a book on the Gulbenkian Museum's collection. I am not simply interested in photos of the pieces, but appreciate an informed discussion as well. The translating service that was used to translate the text is terrible - I mean, the gist of the discussion is lost because the English is so confusing to read! It is as if you think you are understanding what is being said, but the writing is so convoluted, exhausting to try to read - really! Here is an example:

"Firstly a remarkable working capacity associated to an ever present demanding character which would make the artist become (as previously stated) one of the greatest, if not the greatest, Art Nouveau jewellery master, and later on a successful and acclaimed glass craftsman/industrial glassmaker; and Calouste Gulbenkian, who in addition to being a successful businessman, became also the collector who gathered an extraordinary amount of high quality art works - "only the best is good enough for me" - which are revealing of his own personal taste."
or

"One should note that Lalique, being a remarkable draughtsman, also dominated perfectly the goldsmith techniques he had learnt with his master Louis Aucoc. He also distinguished himself in sculpture, to which contributed the courses he attended at Bernard Pallissy School and later on the support he received from his father-in-law and brother-in-law, sculptors Alphonse Ledru, father and son, who collaborated with Rodin."

If only the author's obvious expertise could have been translated more competently - this book would be an unqualified success, great photos and learned discussion. As it is, those of us who only read English will have to settle for half the loaf. Too bad.

0 of 0 people found the following review helpful.
Good Lalique catalogue
By coquine
This offers a good selection of the pieces in this museum, with an emphasis on the pieces with various enamel techniques. I would have liked to have seen the crystal drinking fountain included just for contrast at the end.

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This volume includes The Seagull, a about the battle for power between a mother and her son which ends in tragedy; Uncle Vanya tells of two obsessive love affairs that lead nowhere, and a flirtation that brings disaster; Three Sisters in which three siblings wrestle with their futures and The Cherry Orchard where the old must inevitably give way to the new. Haunting and elusive, these four great late masterpieces have found in Michael Frayn a translator who perfectly captures their delicate balance of the tragic and the absurd. The volume also contains four of Chekhov's early short 'vaudevilles' as well as a substantial introduction by Michael Frayn.
"The critical clamour for a Complete Chekhov in Michael Frayn's translation has borne fruit"―Sunday Times

• Sales Rank: #762982 in Books
• Published on: 1988
• Released on: 1988-07-14
• Original language: Russian
• Number of items: 1
• Dimensions: 8.00" h x 1.04" w x 5.00" l, 1.25 pounds
• Binding: Paperback
• 464 pages

Review
“Frayn's translation, which strikes me as splendidly lucid and alive…will be acted again and again” ―New Statesman

Language Notes
Text: English (translation)
Original Language: Russian

About the Author
Anton Chekhov was born in 1860 in a small town on the Sea of Azov. His plays include Ivanov, Platonov, Uncle Vanya, On the High Road, and The Proposal, among others. As he was beginning to gain international recognition as a major dramatist, he suffered two heart attacks and died in Badenweiler, Germany.

Michael Frayn is the author of ten novels, including the bestselling Headlong, which was a New York Times Editors' Choice selection and a Booker Prize finalist, and Spies, which received the Whitbread Fiction Award. He has also written a memoir, My Father's Fortune, and fifteen plays, among them Noises Off and Copenhagen, which won three Tony Awards. He lives just south of London.

Michael Frayn is the author of ten novels, including the bestselling Headlong, which was a New York Times Editors' Choice selection and a Booker Prize finalist, and Spies, which received the Whitbread Fiction Award. He has also written a memoir, My Father's Fortune, and fifteen plays, among them Noises Off and Copenhagen, which won three Tony Awards. He lives just south of London.

Most helpful customer reviews

8 of 8 people found the following review helpful.
Great translation
By Rob T
This is as good as Chekhov gets. Beautiful and poetic. It captures all of the humor which is so important. It is obvious that there was great love and scholarship at work. A pleasure to read and a pleasure to act.

3 of 3 people found the following review helpful.
Very good British translation by Michael Frayne
By Lyrically
What can one say about Chekhov!? Wonderful plays -- rich, evocative, funny and poignant. Chekhov joins the ranks of the Russian giants who used literature as a medium for social criticism to good effect.

This translation is very readable, and speakable -- which is important (doesn't hurt that Frayne is himself a playwright) but British idiom is not American idiom. So in the end I translated The Cherry Orchard myself for an American production I was directing. Didn't like the many translations I'd looked at, which were either too colloquial, too academic, or too awkward in the mouth.

0 of 0 people found the following review helpful.
As described
By K L James
Item arrived as described.

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• Sales Rank: #4656923 in Books
• Binding: Audio CD

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