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  • Sales Rank: #10722752 in Books
  • Published on: 2009-01-01
  • Binding: Sheet music

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Selasa, 25 Juni 2013

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Sports Business Management will equip students with a comprehensive understanding of the sport industry. With a focus on management, strategy, marketing, and finance, the decision-making approach of the book emphasizes key concepts while translating them into practice.

Foster, O’Reilly, and Dávila present a set of modular chapters supported with plenty of examples, mini-cases, and exercises to help students apply the decision-making approach to real-world situations. Covering an international array of sports and organizations – including the Olympic Games, FIFA World Cup, US Major League Baseball, and more – the book also covers unique topics such as diversity in sport, the impact of technology, and social media. Rounding this out, the book provides around 50 Harvard/Stanford cases, along with case notes for instructors.

This is an ideal textbook for upper-level undergraduate and graduate students of sports business and management, fully supported by a companion website featuring PowerPoint slides, test questions, teaching notes, and other tools for instructors.

  • Sales Rank: #1009806 in Books
  • Published on: 2016-01-17
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.90" h x 1.20" w x 7.00" l, .0 pounds
  • Binding: Paperback
  • 520 pages

Review

'This comprehensive book covers the fundamentals as well as going in-depth on key issues in sports management. It is full of examples and case studies directly relevant to all who study and work in sports. It should be required reading for all sport management students, as it contains chapters relevant to each course in a sports management curriculum.' - Daniel A. Rascher, University of San Francisco, USA

'This book offers a practical approach to learning with mini-cases, cases and evidence from experts in the field. Its applied approach and balance of US and international content make it appealing to a broad audience of undergraduate and graduate students in sports management and related fields. Access to 50 case studies, published in the Stanford/Harvard case study system, and an accompanying website are major strengths.' -Marijke Taks, University of Windsor, Canada

'This book illustrates that stakeholders and decision-making strategies are vital in every aspect of the sport business ecosystem. A mix of both short and long cases were well-chosen for each chapter and fully integrated with practical applications. I strongly recommend this book for anyone interested in sport business.' -Jennifer Mak, Marshall University, USA

'This in-depth and engaging text provides a sound understanding of the dynamic sport business environment. It chronicles how an exhaustive list of various sport-related organizations, including teams, leagues, clubs, federations, universities, media outlets, events, and facilities are structured, financed, and marketed in a rapidly changing world. The book’s detailed cases makes it an excellent centerpiece to a general sport business class, an outstanding supplement to various sport management sub-disciplines, and a thorough reference for sport business practitioners.' -Mark S. Nagel, University of South Carolina, USA

About the Author

George Foster is the Konosuke Matsushita Professor of Management at Stanford University, USA. His research and teaching includes entrepreneurship, financial analysis, and sports business management. He holds two honorary doctorates. George Foster interacts extensively with executives of many key stakeholders in the sports business ecosystem.

Norm O'Reilly is the Richard P. and Joan S. Fox Professor of Management, and Chair of the Department of Sports Administration at Ohio University, USA. He teaches courses in sport management, sport finance, and sport marketing, and is a lifetime Research Fellow of the North American Society for Sport Management. Norm O'Reilly consults regularly across the industry.

Antonio Dávila is Professor of Entrepreneurship and Accounting and Control at IESE, University of Navarra, Spain, where he also teaches MBA and PhD courses on sports management. He has authored several books and journal articles on management and received recognition for his writing from the Strategic Management Society.

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Senin, 17 Juni 2013

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It has become common knowledge that childhood obesity rates are increasing every year. But the rates continue to rise. And between busy work schedules and the inconvenient truth that kids simply refuse to eat vegetables and other healthy foods, how can average parents ensure their kids are getting the proper nutrition and avoiding bad eating habits?

As a mother of three, Jessica Seinfeld can speak for all parents who struggle to feed their kids right and deal nightly with dinnertime fiascos. As she wages a personal war against sugars, packaged foods, and other nutritional saboteurs, she offers appetizing alternatives for parents who find themselves succumbing to the fastest and easiest (and least healthy) choices available to them. Her modus operandi? Her book is filled with traditional recipes that kids love, except they're stealthily packed with veggies hidden in them so kids don't even know!

With the help of a nutritionist and a professional chef, Seinfeld has developed a month's worth of meals for kids of all ages that includes, for example, pureed cauliflower in mac and cheese, and kale in spaghetti and meatballs. She also provides revealing and humorous personal anecdotes, tear–out shopping guides to help parents zoom through the supermarket, and tips on how to deal with the kid that "must have" the latest sugar bomb cereal.

But this book also contains much more than recipes and tips. By solving problems on a practical level for parents, Seinfeld addresses the big picture issues that surround childhood obesity and its long–term (and ruinous) effects on the body. With the help of a prominent nutritionist, her book provides parents with an arsenal of information related to kids' nutrition so parents understand why it's important to throw in a little avocado puree into their quesadillas. She discusses the critical importance of portion size, and the specific elements kids simply must have (as opposed to adults) in order to flourish now and in the future: protein, calcium, vitamins, and Omega 3 and 6 fats.

Jessica Seinfeld's book is practical, easy–to–read, and a godsend for any parent that wants their kids to be healthy for a long time to come.

  • Sales Rank: #11920 in Books
  • Brand: Seinfeld, Jessica/ Hubbard, Lisa (PHT)/ Vance, Steve (ILT)
  • Published on: 2008-10-14
  • Released on: 2008-10-14
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.75" h x 8.75" w x 1.50" l, 1.61 pounds
  • Binding: Hardcover-spiral
  • 208 pages

Amazon.com Review
It has become common knowledge that childhood obesity rates are increasing every year. But the rates continue to rise. And between busy work schedules and the inconvenient truth that kids simply refuse to eat vegetables and other healthy foods, how can average parents ensure their kids are getting the proper nutrition and avoiding bad eating habits?

As a mother of three, Jessica Seinfeld can speak for all parents who struggle to feed their kids right and deal nightly with dinnertime fiascos. As she wages a personal war against sugars, packaged foods, and other nutritional saboteurs, she offers appetizing alternatives for parents who find themselves succumbing to the fastest and easiest (and least healthy) choices available to them. Her modus operandi? Her book is filled with traditional recipes that kids love, except they're stealthily packed with veggies hidden in them so kids don't even know! With the help of a nutritionist and a professional chef, Seinfeld has developed a month's worth of meals for kids of all ages that includes, for example, pureed cauliflower in mac and cheese, and kale in spaghetti and meatballs. She also provides revealing and humorous personal anecdotes, tear–out shopping guides to help parents zoom through the supermarket, and tips on how to deal with the kid that "must have" the latest sugar bomb cereal.

But this book also contains much more than recipes and tips. By solving problems on a practical level for parents, Seinfeld addresses the big picture issues that surround childhood obesity and its long–term (and ruinous) effects on the body. With the help of a prominent nutritionist, her book provides parents with an arsenal of information related to kids' nutrition so parents understand why it's important to throw in a little avocado puree into their quesadillas. She discusses the critical importance of portion size, and the specific elements kids simply must have (as opposed to adults) in order to flourish now and in the future: protein, calcium, vitamins, and Omega 3 and 6 fats.

Jessica Seinfeld's book is practical, easy–to–read, and a godsend for any parent that wants their kids to be healthy for a long time to come.

Bob Greene, author of The Best Life Diet:
"I found the techniques for adding vegetables to meals extremely creative and the recipes fantastic! Deceptively Delicious is a must have for your healthy kitchen."

Questions for Jessica Seinfeld

Amazon.com: My seven-year-old inspects the food on his plate like a hawk (if there was a hawk that only ate bagels and macaroni). Anything with the least bit of color goes untouched. What's a mom or dad to do?

Seinfeld: Two of my three children were exactly the same way. The vegetables, which I worked hard to prepare, not only went untouched, they were often insulted ("Eeewww...!"). And the harder I pushed them to eat good food, the harder they pushed back. We were literally ruining each other's meals.

That conflict was the inspiration for the book. I realized I wasn't going to win the power struggle, so I decided to join them on their turf. I started with the foods they would eat (chicken nuggets, tacos, macaroni and cheese) and I added a pureed vegetable of the same color. So if your child only eats macaroni and cheese (or noodles and butter), you should add cauliflower or yellow squash puree, which utterly disappears. Everyone wins: they get the nutrition they need and you get the satisfaction of doing a better job as a parent.

Amazon.com: That same picky second-grader will often try something new one time and declare he likes it, but the next time we serve it, he seems to have lost his spirit of adventure and won't eat it again. Any advice?

Seinfeld: First and foremost, remember that not every meal you prepare for a child will be a success. Kids at this age are naturally testing preferences, pushing boundaries, and changing their minds. That's part of their development and those are urges not worth battling. As I learned the hard way, the more pressure you apply, the more kids will "hate" certain foods. And, while it would be nice if kids had a "spirit of adventure" when it comes to food, I've found it's best to eliminate adventure and stick to the basics--foods they already love, laden with added nutrition they don't know is there. Finally, be consistent, firm and patient. I have a rule in my house: you don't have to eat what's on the plate, but what's on the plate is all that's being served. Eventually, they come around.

Amazon.com: Are your kids interested in cooking yet? Are there ways to introduce healthy eating habits with the child helping in the kitchen?

Seinfeld: My children are interested in baking because they love any excuse to be around sweets. But I make sure whatever we bake has pureed veggies in it and is actually low in refined sugar. So my children actually think baking cakes, brownies, and cookies with sweet potatoes, carrots, or beets is the proper way to cook.

Amazon.com: What are your kids' favorite recipes in the book?

Seinfeld: Every recipe in this book is a favorite. I've tried out countless creations on my kids, and if they didn't love them (which happened frequently!), they didn't make it into the book. But, if pressed, I will say they are crazy about the tacos, the chicken nuggets, the brownies, the pancakes, and my birthday cakes. [See her recipe for delicious brownies made with carrot and spinach.]

Amazon.com: I have to ask it, since I know many readers will: do these recipes require a squad of personal chefs to prepare, or can a busy mom or dad without seven years of Seinfeld residuals put them together by themselves?

Seinfeld: I'm a busy mom with three kids, a job, and a husband who travels constantly, but I'm uncompromising when it comes to my kids' health and nutrition. Leaving that to someone else is out of the question. My parents had three kids and both worked too, and we always managed to eat healthy meals as a family. That's the standard I've always wanted to meet. So when I started creating recipes from my pureed veggie experiments, I had three criteria: my kids had to love the food, the preparation had to be quick, and the process had to be simple. Believe me, if I can do these recipes quickly and easily, ANYONE can.

Amazon.com: How are the reading skills of Sascha, your oldest child and pickiest eater? Have you blown your cover by publishing your secrets?

Seinfeld: My daughter is almost seven and she not only can read, she's fully aware that her mother cooks with vegetables all the time. Two years ago, she was a picky four-year-old who thought she hated vegetables. But once she was converted and started seeing those purees going into the desserts she loves, she started to ignore the fact that they were going into the rest of her foods as well. Now it's the only kind of cooking she knows. So, to anyone with young children--start cooking Deceptively Delicious food when they are young! It's much easier than trying to change habits later on.

Review
“Just when you’d abandoned all hope of ever convincing your kids to eat their carrots, here comes Jessica Seinfeld.” (Redbook Magazine)

“Seinfeld’s recipes were written with determined simplicity.” (Cookie magazine)

“An elegant plan…. The recipes blend nutrition into a meal and harmony into mealtime.” (Publishers Weekly)

About the Author

Jessica Seinfeld is the founder and president of Baby Buggy, a nonprofit organization dedicated to providing clothing and equipment to New York's families in need. She is the wife of Jerry Seinfeld, with whom she has three children. This is her first book.

Jessica Seinfeld es la fundadora y presidenta de Baby Buggy, una organización sin fines de lucro que provee ropa y equipamiento a familias necesitadas de Nueva York. Es la esposa de Jerry Seinfeld, con quien tiene tres hijos. Este es su primer libro.

Most helpful customer reviews

196 of 218 people found the following review helpful.
This book is the BEST!!!
By Lynn
Well let me begin by saying that I am not a professional chef, nor I am an uber-fan of the "Seinfeld" show - so I could care less who the author is. I also had a feeling that anything that deals with food and children and not being 100% honest with kids in this "kid-centered" world we live in would push a few buttons. And it did! I am a married mom of two boys and I am also interested in better health for my family. I do believe in eating fruits and vegetables in their natural state but let's be honest: Who among us eats five servings a day? I saw Ms. Seinfeld on Oprah and thought to myself, Well I have beeing doing the puree thing myself so let's see what she has to say. How are thre recipes? Pretty good, as a matter of fact. Here is what I did to try some of the recipes out:
First, I plugged my Bob Seger CD and got the ball rolling. The Beatles work just as well, the decision is yours. Then I washed my hands, put on my "Lutheran Jello Power" apron and said to myself: "It's Go Time!" I own a Vita-Mix blender which double as a food processor. I own a rice cooker which can be used to stream veggies. If you do not own a food processor or a steamer, do not despair. You can bake a lot of the veggies or put a colander in a shallow pan of boiling water to steam them. You can always invest in a steamer and/or food processor if you want, later. The first recipe I tries was:
CHOCOLATE CHIP COOKIES: 5 star.They are delicious! The only tweaking I did to the recipe was I pureed the chickpeas before adding them to the batter. I also used brown sugar Splenda rather than regular brown sugar; when done you have a batch of cookies that have 1/2 cup of brown sugar plus protein in them!! There is no white sugar in this recipe and I also used whole wheat flour. Excellent!! I have actually made these twice in a week.
SPAGETTI AND MEATBALLS: 5 stars. My kids are not that into meatballs and they ate them. This was my first attempt at meatballs, ever, and they turned out great. I put the broccoli puree and the sweet potato puree in the spagetti sauce and no one tasted anything different.
CHOCOLATE PUDDING: 5 stars. I put the avocado puree in this and believe it or not my two sons complained that is was "too much chocolate tasting!" The pudding was that good.
MACARONI AND CHEESE: 5 stars. I tried putting the sweet potato puree in with a box mix and there was no taste difference. I mixed the puree withe the milk and you could taste the puree. The kids actually said it tasted better than before!!
FROZEN YOGURT POPS: 5 stars. Very good, very sweet. I do not own popsicle molds so I used those multi-color cups from toddler days (my kids are 8 & 10 yrs old) and although they worked great - I bought popsicle sticks from a craft store - next time I am going to use smaller dixie cups so the portions are smaller.
The recipes are mistake proof as well; I put avocado puree rather than the brocolli puree in pizza sauce to make pizza burgers (Jessica says to label your bags, guess now I know why) but it still tasted good. It actually made them taste a bit sweeter, like I had put banana peppers in the recipe as well.
One error I made was when I was done with the puree was I put all the puree in one large Zip-lock bag. Follow Jessica's advice and use smaller bags so you can pull out just how much you need. I pureed the following veggies the first day: Summer squash, broccoli, cauliflower, beets, carrots, avocados, spinach, zucchini and sweet potatoes. I bought a bag of frozen blueberries. I am little type A but I wanted all the puree to be available so I could try as many recipes as possible. If you want to try a recipe or two but don't own all the equipment (especially a food processor, which if you are going to do this long term you will need) try the sweet potato recipes. You can bake a sweet potato and mash it up with a fork and some water. And one sweet potato goes a very long way. I used three and I have enought puree to feed a day care. For a week. The avocado would be another one to try without all the equipment, as it is easily mashed with a fork and some water. The borcolli and caulifower recipes will require a food processor as they are tougher vegetables to mash, even in a steamed state.
There has been much discussion about another book that was published last spring and "competition" with this book. Well I am no expert but there is no way that this book could have been put together and published in six months. Why can't both books be on the market? I am sure both authors want the same thing: Better diets for us all. I have ordered the other cookbook as well, there is room for both on my shelf.
As for the argument that we are lying to our kids: Big whoop-de-doo. I have eaten more sweet potatoes, brocolli, califlower, carrots, etc. in the past week that I have in the past six months. Do I present veggies in their natural state? Yes. Do my kids always eat them? No. But at least they are presented and I know they are still eating them in the puree. Mealtimes should be about talking and sharing, not arguing over food. My younger son likes to help with cooking and baking and he knows the purees are in there and he could care less, as long as can still eat. I highly recommend this cookbook and as soon as I receive the other cookbook I will write a review of that book as well. This book, to me, is a great teaching tool about nutrition. My kids and I have gone through the recipes together and discussed which ones we want to try. Do my kids eat cake and ice cream? Of course, just not every day. We talk about nutrition in a matter of fact way: These are the things to make your body grow. Period. No arguing, no crying, no bribing. I am sort of like Dragnet that way: "Just the facts, ma'am!"
I also want to edit my review to add that I could not help notice that all the one star and rwo star reviews are very critical of the author's personal life. I sincerely hope that folks can see through such attempts at being critical of the author because she is once divorced and is now married to a celebrity. It is sad that such personal attacks are listed in what should be a simple book review.

0 of 0 people found the following review helpful.
Good idea, not-so-good recipes
By Amazon Customer
I don't have kids and I already eat veggies, but I bought this just to add more into my diet. The puree idea is great, but the recipes are too bland for me. She gives very little info on the puree section, so it's nothing I couldn't have figured out on my own. I do appreciate some of the ideas, like adding cauliflower puree to tuna salad (better than it sounds), but I'll do that with my own recipes in the future.

3 of 3 people found the following review helpful.
Good ideas, decent recipes, still worth it
By ZaZosMom
I saw the Oprah show with Jessica and was so impressed by Oprah's glorious review of this cookbook. So, I immediately ordered it and had to wait a month for it to ship because it was backordered (because of Oprah's show, I'm sure!) In the meantime, I made the brownies. Let me be clear, these were edible but that's about it. Jerry and/or Oprah saying that this would be the last food they would choose on death row says one thing...they need to get out and eat more! I would never make those again! So, I was disappointed when waiting for the book. That being said, I made the chocolate chip cookies and they were fine. Not an awesome cookie but for what they were, they were good and my kids loved them. I have since just used my Nestle Tollhouse recipe and added a can of chickpeas which is easy and little more healthy. I didn't care for the mashed cauliflower recipe and currently use one from South Beach Diet that my whole family loves. So, I think the book gives a lot of ideas to help parents boost the nurtitional value of their cooking but it's not the greatest thing since sliced bread.

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Kamis, 13 Juni 2013

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Electric and Hybrid Vehicles: Design Fundamentals, Second Edition 2nd edition

  • Sales Rank: #4168640 in Books
  • Published on: 1709
  • Binding: Hardcover

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[Q708.Ebook] Ebook Download Fashion: A History from the 18th to the 20th Century, by Kyoto Costume Institute

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Fashion: A History from the 18th to the 20th Century, by Kyoto Costume Institute

Dress codes: The ultimate compendium of clothing   Clothes define people. A person’s attire, whether it’s a sari, kimono, or business suit, is an essential code to his or her culture, class, personality, even faith. Founded in 1978, the Kyoto Costume Institute recognizes the importance of understanding clothes from sociological, historical, and artistic perspectives. With one of the world’s most extensive clothing collections, the KCI has amassed a wide range of historical garments, underwear, shoes, and fashion accessories dating from the 18th century to the present day.

Showcasing the Institute’s vast collection, Fashion is a fascinating excursion through the last three centuries of clothing trends. Featuring impeccable photography of clothing expertly displayed and arranged on custom-made mannequins, it is a testimony to attire as “an essential manifestation of our very being” and to the Institute's passion for fashion as a complex and intricate art form.

The book's authors include some of the smartest minds and sharpest eyes in fashion studies: Akiko Fukai (Chief Curator of The Kyoto Costume Institute), Tamami Suoh (Curator of The Kyoto Costume Institute), Miki Iwagami (Lecturer of fashion history at Sugino Fashion College (Tokyo)), Reiko Koga (Professor of fashion history at Bunka Women’s University), and Rie Nii (Associate Curator of The Kyoto Costume Institute).   About the series:
Bibliotheca Universalis — Compact cultural companions celebrating the eclectic TASCHEN universe at an unbeatable, democratic price!
Since we started our work as cultural archaeologists in 1980, the name TASCHEN has become synonymous with accessible, open-minded publishing. Bibliotheca Universalis brings together nearly 100 of our all-time favorite titles in a neat new format so you can curate your own affordable library of art, anthropology, and aphrodisia.
Bookworm’s delight — never bore, always excite!

  • Sales Rank: #53824 in Books
  • Published on: 2015-11-20
  • Original language: English
  • Number of items: 1
  • Dimensions: 7.90" h x 1.70" w x 5.70" l, 2.80 pounds
  • Binding: Hardcover
  • 648 pages

Most helpful customer reviews

75 of 76 people found the following review helpful.
One of the most beautiful books I have seen
By C. Berte
Being familiar with two earlier Kyoto Costume Institute (KCI) publications--The Evolution of Fashion (19th & 20th Century) and The Revolution of Fashion (18th Century)--I was excited to discover that Taschen had produced a new book covering fashions from the 18th to the 20th Century found in the KCI collection. Although I was concerned that this new book might just be a revision and compilation of photos from the two earlier exhibits (with, perhaps, some additional costumes to cover the second-half of the 20th Century), at 700+ pages, I figured there must be at least a few new entries.
The book arrived today and I have been unable to put it down. As soon as I opened the book, I knew that my fears had been unfounded. The new book not only includes costumes found in the earlier books, but includes detailed close-ups of those costumes and many new costumes. The depth of color and detail in the photos is extraordinary. (Taschen is well known for the quality of its publications.) Although the text accompanying the photos is generally quite minimal--limited in many cases to date, description and the inventory number of each piece--it will often include some historical information in an introduction to a period or style. Moreover, many of the 20th Century entries are preceded by a short biographical sketch of the designer whose fashions follow.
The KCI is well-known for its extensive collection of Western costume. One of the Institute's rather unique features lies in its presentation of those costumes. Rather than laying the clothes out flat, they are displayed on manikins in the manner in which they would have been worn--including shoes, hats, gloves, purses, fans, etc. Through this book, Taschen has succeeded in making the KCI collection accessible to the rest of the world.
(As testament to the quality and beauty of this book, two co-workers I showed the book to today--people who are not costumers or designers--have placed their orders for a copy.)
Without a doubt, this book will be a well-treasured addition to my library.

15 of 15 people found the following review helpful.
this book is one of the best
By EP Trauma
This book is spectacular. I have nothing bad to say about it at all. It chronicles fashion from the 18th century to today, and it shows as well as tells you clear examples of every changing detail. I'm interested in both historical and modern fashion, and this book is a fantastic resource for both victorian fashion and current fashion and everything in between. the picture quality is top notch and every item is displayed and photographed flawlessly. the text is interesting and informative. i'd say this is a must have for any fashion student, especially ones interested in alternative or historical fashion. I like that this book chronicles western fashion, but since it was published in japan from a japanese school, it examines the effects that the east had on western fashion. they also include lots of women designers even from historical times when women were not commonly coture designers. there is detailed information about why fashions changed and the influences impacting the changes without getting off the subject and turning into a history lesson. this book gets an A+ and is worth every penny i paied for it. (at a museum, so i didn't get the amazon discount either.)

13 of 13 people found the following review helpful.
Where has this book been all my life?
By chintz22
This tome has rocketed to the top of my costume book collection. Fine quality color photographs with plenty of detail shots of one of the most impressive collections of costume in the world for around $30? An unbelievable value! Each era is covered well, but I found the clothing from 1750-1800 to be especially gorgeous. If you have an interest in historic clothing get this book NOW!

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