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• Sales Rank: #4686345 in Books
• Binding: Paperback

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AM I PRICING RIGHT?

Every business owner is haunted by this question. Expert pricing strategist Mark Stiving draws upon more than 15 years of experience in profitable pricing and delivers a practical plan to help you confidently answer this fundamental question.

Price—it’s most powerful marketing tool you have— and the least understood. Zeroing in on the areas where your efforts will generate the greatest impact, Stiving breaks down critical pricing concepts and provides the blueprint to integrate proven pricing strategies into your growth plans. Be empowered to strengthen your pricing structure to withstand any conditions, dramatically elevating your company performance, position, and profits for long-term success.

Learn how to:

• Set prices that drive your market position
• Correctly use costs to make profitable pricing decisions
• Implement value-based pricing to charge what customers are willing to pay
• Use price segmentation to leverage value and capture new business
• Cash-in on complementary products and product versions with portfolio pricing
• Prepare for changing conditions by pricing strategically now

Following in the footsteps of sited examples including Apple, BMW, McDonalds, Mercedes, and other market leaders, learn how to create a powerful price strategy that does more than cover costs.

• Sales Rank: #1665882 in Books
• Published on: 2011-07-29
• Original language: English
• Number of items: 1
• Dimensions: 8.80" h x .50" w x 6.10" l, .65 pounds
• Binding: Paperback
• 194 pages

From the Back Cover

AM I PRICING RIGHT?
Every business owner is haunted by this fundamental question. Expert pricing strategist Mark Stiving draws upon more than 15 years of experience in profitable pricing and delivers a practical plan to help you confidently answer.
Price—it’s most powerful marketing tool you have— and the least understood. Zeroing in on the areas where your efforts will generate the greatest impact, Stiving breaks down critical pricing concepts and provides the blueprint to integrate proven pricing strategies into your growth plans. Be empowered to strengthen your pricing structure to withstand any conditions, dramatically elevating your company performance, position, and profits for long-term success.

Learn how to:
•Set prices that drive your market position
•Correctly use costs to make profitable pricing decisions
•Implement value-based pricing to charge what customers are willing to pay
•Use price segmentation to leverage value and capture new business
•Cash-in on complementary products and product versions with portfolio pricing
•Prepare for changing conditions pricing strategically now

Following in the footsteps of sited examples including Apple, BMW, McDonalds, Mercedes, and other market leaders, learn how to create a powerful price strategy that does more than cover costs.

About the Author

Mark Stiving, www.markstiving.com, is a respected price strategist with a Ph.D. in Marketing (Pricing) from U.C. Berkeley and more than 15 years of experience helping companies implement value based pricing strategies to increase profits. A speaker, coach, and consultant, Stiving has worked with esteemed companies such as Cisco, Procter and Gamble, Grimes Aerospace, Rogers Corporation, as well as many small businesses and entrepreneurial ventures. Read more from Stiving on his blog, www.PragmaticPricing.com.

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4 of 4 people found the following review helpful.
It's Impactful
By Brent R. Bilger
I've read 4 pricing books in the past year and Impact Pricing was the best. It is well structured and has lots of great examples. It was a page turner (as much as any pricing book could be a page turner). Dr. Stivings' thoughts on aligning pricing strategy with corporate strategy is brilliant. It's hard to believe anyone could price anything without that piece of advice. The "Will I" vs. "Which One" decision is obvious after you hear it. The interesting part is that only one has price elasticity. The relationship between pricing and fixed & variable costs is also a "must know" one. All-in-all, a great book on pricing.

4 of 4 people found the following review helpful.
Fair & Balanced Perspective
By Morgan Littlewood
Pricing is both an Art and a Science. Mark Stiving's excellent book and his blog at pragmaticpricing.com provide a highly readable and insightful perspective on pricing as a tool for growing your business. Rather than recommending a single approach, he provides a well structured view of the problem and opportunity and coaches you to think about your business, your customers and your best pricing model.

Given the potential complexity of the subject, its surprisingly enjoyable to read and understand.

My challenge is to liberally apply the lessons in an industry where cost-plus is the norm and Mark is right.

4 of 4 people found the following review helpful.
It All Makes Sense Now
By John D.
For years, I had been doing what this book described, only without the knowledge of the processes discussed in the book and in a somewhat disorderly manner. Truth be know, it was weaker than disorderly at times. I'm now ready and equipped to meet any pricing challenge. If you run a small business like I do, then you need this book.

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[J597.Ebook] Download Ebook McKnight's Physical Geography: A Landscape Appreciation (11th Edition), by Darrel Hess, Dennis G. Tasa

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Continuing Tom L. McKnight's well-known thematic focus on landscape appreciation, Darrel Hess offers a broad survey of all of the physical processes and spatial patterns that create Earth’s physical landscape. McKnight’s Physical Geography: A Landscape Appreciation provides a clear writing style, superior art program, and abundant pedagogy to appeal to a wide variety of students. This new edition offers a truly meaningful integration of visualization, technology, the latest applied science, and new pedagogy, providingessential tools and opportunities to teach and engage students in these processes and patterns.

 

• Sales Rank: #8423 in Books
• Published on: 2013-01-13
• Ingredients: Example Ingredients
• Original language: English
• Number of items: 1
• Dimensions: 10.90" h x 1.10" w x 8.50" l, 3.40 pounds
• Binding: Hardcover
• 688 pages

About the Author

Darrel Hess is professor of geography at City College of San Francisco, where he served as chair of the Earth Sciences department from 1995-2009. He regularly teaches physical geography, economic geography, and human geography. Hess received his B.A. in geography from UC Berkeley and his M.A. in geography from UCLA. Before graduate school he served in the Peace Corps in Korea, and before teaching full-time he worked as a writer, photographer, and audiovisual producer.

 

Hess served as T.A. to Tom McKnight at UCLA. He began working with McKnight and Pearson as author of the text’s Study Guide starting in the Fourth Edition and as author for the Lab Manual starting in the Fifth Edition. He became a full time co-author of the Ninth Edition, and became sole author of the Tenth Edition. Hess has contributed to the development of the Geoscience Animation Library and has partnered with many geoscience teachers and writers in the development of the CA edition.

  

Dennis Tasa has been a renowned illustrator of many bestselling geoscience textbooks since 1978,  including the physical geology, Earth science, and meteorology franchises by Tarbuck and Lutgens. He has created illustrations and media for NSF-funded projects, and has worked on various Earth science media, including Pearson’s GEODe.

Most helpful customer reviews

10 of 12 people found the following review helpful.
This textbook is FABULOUS!!!
By Miss Jasmin
I love this textbook! I just wish it came sooner, but it is overall FABULOUS!!! It's just as easy to read and understand as the study guide and the book came in SUPERB condition! What really impressed me about this book is that it came with the unused laboratory code. The process of signing into the online geography program was very easy and FAST! The answers to the questions on the quizzes and tests are somewhat easy to find in the book and I would HIGHLY recommend this textbook to every college student in the world who is taking a geography course!!!

3 of 3 people found the following review helpful.
Meh
By BassJas
I teach physical geography at a community college. This text was recommended to me by my department chair. After using it this semester, I've realized it's not that great of a book. Even many of my best students did not like the text.

The writing is very dry and the order of the materials within a chapter don't flow well. Also, his explanations are not the best for some of the landscape features and processes. I very much prefer Geosystems by Christopherson. The explanations in that text are much clearer to understand and less dry, writing-wise. This may have been a great text when McKnight was alive and writing it, but today it just does not do a good job. There are better resources out there for physical geography texts.

The only reason I gave this book 2 stars instead of 1 was because of the images. The images are top-notch and do a great job of showing concepts.

3 of 3 people found the following review helpful.
Easy to use
By Rafael
Very nice not having to carry the bulky book around. Makes my life easier as a student having all my ebooks in one place and my book bag light.

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