Jumat, 21 November 2014

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Primate Cognition, by Michael Tomasello, Josep Call

Soon after Charles Darwin formulated his theory of evolution, primate cognition became a major area of research. In this book, Michael Tomasello and Josep Call assess the current state of our knowledge about the cognitive skills of non-human primates. They integrate empirical findings on the topic from the beginning of the century to the present, placing this research in theoretical perspective. They begin with an examination of the way primates adapt to their physical world, mostly for the purpose of foraging. The second part of the book looks at primate social knowledge and focuses on the adaptations of primates to their social world for purposes of competition and cooperation. In the third section, the authors construct a general theory of primate cognition, distinguishing the cognition in primates from that of other mammals (human in particular). Their broad-ranging theory provides a guide for future research. Primate Cognition is an enlightening exploration of the cognitive capacities of our nearest primate relatives and a useful resource for a wide range of researchers and students in psychology, behavioral biology, primatology, and anthropology.

  • Sales Rank: #1003057 in Books
  • Published on: 1997-09-18
  • Original language: English
  • Number of items: 1
  • Dimensions: 6.10" h x 1.50" w x 9.10" l, 1.62 pounds
  • Binding: Paperback
  • 528 pages

Review

""Fin de siƩcle primatology is an exuberant, contentious, and ambitious discipline. . . . Those who took classes in primatology as few as 5 to 10 years ago would not recognize many of the current issues, a short list of examples being sexual selection, phylogenetic weighting in comparative analyses, gut-brain tradeoffs in the evolution of energy and tissue allocation, and reciprocity and retribution. Primate Cognition is a superb example of this new, reinvigorated primatology. . . . Tomasello and Call accomplish a meticulous merging of primate behavior, recent insights from cognitive and developmental psychology on the multidimensionality of cognitive abilities, and a good understanding of primate evolution to critically analyze what is and is not yet known about cognition in nonhuman primates."--American Journal of Human Biology


"[The authors] divide the volume into fourteen chapters organized into three parts: Knowledge of the Physical World, Knowledge of the Social World, and A Theory of Primate Cognition, which summarizes their conclusions and briefly reviews human cognitive development. The book includes an introduction to the Order Primates (as well as an appendix on their taxonomy) and a brief history of studies of primate cognition."--The Quarterly Review of Biology


"This book is a careful and critical review of the existing literature on the cognitive capacities of primates and other mammals and, at the same time, is a launching platform for a very important theory on what is unique for primates with respect to other mammals and what is unique for human beings with respect to nonhuman primates. . . . What makes this book appealing to any kind of reader and extremely useful as an educational tool is the way in which the material is organized, critically described, and summarized in useful tables and summaries. . . . In addition, the book has 50 pages of references, an authors' index, a species index, and a subject index, as well as a multitude of figures and photographs . . . I strongly recommend this marvellous book to ethologists, animal psychologists, developmental psychologists, cognitive scientists, and anyone just interested in primates."--The Quarterly Journal of Experimental Psychology


About the Author
Michael Tomasello is at Emory University. Josep Call is at Emory University.

Most helpful customer reviews

11 of 11 people found the following review helpful.
The best reference on (non-human) primate cognition research
By Mark Mills
This is a very technical work compared to the 'popular' talking apes literature. One the other hand, it is not as detailed as "Chimpanzee Politics : Power and Sex Among Apes" by Frans De Waal. The book comprehensively covers all non-human primate cognition research as of 1996. The authors do a masterful job of keeping their own opinions from dominating the text, allowing the hundreds individual studies to stand more-or-less on their own.
The book is organized along Piaget's outline of cognitive development. It is broken into 3 major sections: (1) knowledge of the physical world, (2) knowledge of the social world and (3) a theory of cognition. I found the first section the best researched and interesting. The last sections is underdeveloped, but represents the state of research. Overall, the book is expertly crafted.
A necessary reference for any serious about primate research.

0 of 0 people found the following review helpful.
Good...for its time
By Sir Loins
This book provides a great overview of what we know (or what we knew) about primate cognition, though not all of it is up to date on current research. It is used in my primate evolution course and provides an excellent outline on how to approach primate cognition and understand each aspect it consists of. Just be ready to do your own research on topics to see what new research has said to support (or refute) its claims

0 of 0 people found the following review helpful.
Five Stars
By Jacob
Very helpful in writing my Philosophy Senior Thesis on sapience and chimpanzees.

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Kamis, 20 November 2014

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Switch-Mode Power Supplies: SPICE Simulations and Practical Designs is a comprehensive resource on using SPICE as a power conversion design companion. This book uniquely bridges analysis and market reality to teach the development and marketing of state-of-the art switching converters. Invaluable to both the graduating student and the experienced design engineer, this guide explains how to derive founding equations of the most popular converters - design safe, reliable converters through numerous practical examples - and utilize SPICE simulations to virtually breadboard a converter on the PC before using the soldering iron.

  • Sales Rank: #1530027 in Books
  • Published on: 2010-12-01
  • Original language: English
  • Dimensions: .0" h x .0" w x .0" l, 2.20 pounds
  • Binding: Paperback

Most helpful customer reviews

0 of 1 people found the following review helpful.
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By Degang Xia
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Selasa, 18 November 2014

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In this book, Casper Rigsby addresses the doctrine of Christianity known as the bible, and dives head long into the insanity within that text. The book will introduce the non-Christian to some of the most irrational and illogical ideas within the Christian doctrine and will remind the progressive or moderate Christian of just how insane the bible is. It will also present the notion that by wearing the label of Christian they are signing a metaphorical terms of service agreement that says that they agree with all the insanity presented there by proxy, and will hopefully leave the reader questioning why anyone would believe any of this nonsense. Lastly, this title will ask the reader to take off the blinders of faith, even if only for a minute, and take an objective look at the insanity within the bible.

  • Sales Rank: #42671 in eBooks
  • Published on: 2015-05-16
  • Released on: 2015-05-16
  • Format: Kindle eBook

About the Author
Casper Rigsby is a 34 year old husband and father. He is the author of the bestselling title The Bible in a Nutshell, a prominent blogger at Atheist Republic, and a very vocal advocate for out of the closet atheism. His works seek to address fundamentalism at its roots through theological and philosophical discourse, which is also highly irreverent and often even blasphemous. His straight-forward and blunt approach can be abrasive to some and refreshing to others.

Most helpful customer reviews

18 of 19 people found the following review helpful.
Believe it or not I was a church musician who loved playing the organ but had immense struggles (torment) with ...
By Larry Ladd
Casper Rigby, where were you fifty years ago when I was attempting to sort all this Christian myth out? Believe it or not I was a church musician who loved playing the organ but had immense struggles (torment) with believing church doctrine. The question I wrestled with was "how can I be a church musician and yet NOT a "believer?" I finally sorted it all out after many years of studying and searching: Eventually I left church music AND the church behind and have never looked back nor regretted my decision. A book like "Holy S***: The Insanity of Blind Belief" would have been awesome to have had during my "belief crisis." This book was wonderfully written and a fun read. Thanks, Mr. Rigby, for your insight. I especially liked the kind way you ended the book in urging others to reason through the christ myth and "let it go." To sorta quote Martin Luther King: Free at last! Free at last, thank ME! I'm free at last." Thanks again. Larry

10 of 10 people found the following review helpful.
A cure for religious insanity.
By Amazon Customer
Excellent. Well thought out and well articulated arguments that should help the fence sitters decide to choose reality over fantasy.

21 of 26 people found the following review helpful.
Further he takes up much unnecessary space with long bible quotations (often pages long)
By Harvey
After reading about a third of the book, I deleted it from my device and regretted the purchase. The author applies the term 'insanity' far too much in my opinion. Further he takes up much unnecessary space with long bible quotations (often pages long), whereas a short reference verse would do. I do much reading in philosophy and theology and with all due respect, this writer is simply not on the level with most. His analyses I find superficial and again, he far too often reverts to saying such and such belief/narrative is 'insane' with the implication that so are the people holding such. Such 'believers' may be credulous, uneducated, and ill-informed, but certainly as a 'general rule' are not 'insane'. This is in any event one reader's take. Harvey

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Sabtu, 08 November 2014

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  • Sales Rank: #9624613 in Books
  • Published on: 1937
  • Number of items: 1
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  • Sales Rank: #4686345 in Books
  • Binding: Paperback

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Senin, 20 Oktober 2014

[M859.Ebook] Download Impact Pricing: Your Blueprint for Driving Profits, by Mark Stiving

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Impact Pricing: Your Blueprint for Driving Profits, by Mark Stiving

Impact Pricing: Your Blueprint for Driving Profits, by Mark Stiving



Impact Pricing: Your Blueprint for Driving Profits, by Mark Stiving

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Impact Pricing: Your Blueprint for Driving Profits, by Mark Stiving

AM I PRICING RIGHT?

Every business owner is haunted by this question. Expert pricing strategist Mark Stiving draws upon more than 15 years of experience in profitable pricing and delivers a practical plan to help you confidently answer this fundamental question.

Price—it’s most powerful marketing tool you have— and the least understood. Zeroing in on the areas where your efforts will generate the greatest impact, Stiving breaks down critical pricing concepts and provides the blueprint to integrate proven pricing strategies into your growth plans. Be empowered to strengthen your pricing structure to withstand any conditions, dramatically elevating your company performance, position, and profits for long-term success.

Learn how to:

  • Set prices that drive your market position
  • Correctly use costs to make profitable pricing decisions
  • Implement value-based pricing to charge what customers are willing to pay
  • Use price segmentation to leverage value and capture new business
  • Cash-in on complementary products and product versions with portfolio pricing
  • Prepare for changing conditions by pricing strategically now

Following in the footsteps of sited examples including Apple, BMW, McDonalds, Mercedes, and other market leaders, learn how to create a powerful price strategy that does more than cover costs.

  • Sales Rank: #1665882 in Books
  • Published on: 2011-07-29
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.80" h x .50" w x 6.10" l, .65 pounds
  • Binding: Paperback
  • 194 pages

From the Back Cover

AM I PRICING RIGHT?
Every business owner is haunted by this fundamental question. Expert pricing strategist Mark Stiving draws upon more than 15 years of experience in profitable pricing and delivers a practical plan to help you confidently answer.
Price—it’s most powerful marketing tool you have— and the least understood. Zeroing in on the areas where your efforts will generate the greatest impact, Stiving breaks down critical pricing concepts and provides the blueprint to integrate proven pricing strategies into your growth plans. Be empowered to strengthen your pricing structure to withstand any conditions, dramatically elevating your company performance, position, and profits for long-term success.

Learn how to:
•Set prices that drive your market position
•Correctly use costs to make profitable pricing decisions
•Implement value-based pricing to charge what customers are willing to pay
•Use price segmentation to leverage value and capture new business
•Cash-in on complementary products and product versions with portfolio pricing
•Prepare for changing conditions pricing strategically now

Following in the footsteps of sited examples including Apple, BMW, McDonalds, Mercedes, and other market leaders, learn how to create a powerful price strategy that does more than cover costs.

About the Author

Mark Stiving, www.markstiving.com, is a respected price strategist with a Ph.D. in Marketing (Pricing) from U.C. Berkeley and more than 15 years of experience helping companies implement value based pricing strategies to increase profits. A speaker, coach, and consultant, Stiving has worked with esteemed companies such as Cisco, Procter and Gamble, Grimes Aerospace, Rogers Corporation, as well as many small businesses and entrepreneurial ventures. Read more from Stiving on his blog, www.PragmaticPricing.com.

Most helpful customer reviews

4 of 4 people found the following review helpful.
It's Impactful
By Brent R. Bilger
I've read 4 pricing books in the past year and Impact Pricing was the best. It is well structured and has lots of great examples. It was a page turner (as much as any pricing book could be a page turner). Dr. Stivings' thoughts on aligning pricing strategy with corporate strategy is brilliant. It's hard to believe anyone could price anything without that piece of advice. The "Will I" vs. "Which One" decision is obvious after you hear it. The interesting part is that only one has price elasticity. The relationship between pricing and fixed & variable costs is also a "must know" one. All-in-all, a great book on pricing.

4 of 4 people found the following review helpful.
Fair & Balanced Perspective
By Morgan Littlewood
Pricing is both an Art and a Science. Mark Stiving's excellent book and his blog at pragmaticpricing.com provide a highly readable and insightful perspective on pricing as a tool for growing your business. Rather than recommending a single approach, he provides a well structured view of the problem and opportunity and coaches you to think about your business, your customers and your best pricing model.

Given the potential complexity of the subject, its surprisingly enjoyable to read and understand.

My challenge is to liberally apply the lessons in an industry where cost-plus is the norm and Mark is right.

4 of 4 people found the following review helpful.
It All Makes Sense Now
By John D.
For years, I had been doing what this book described, only without the knowledge of the processes discussed in the book and in a somewhat disorderly manner. Truth be know, it was weaker than disorderly at times. I'm now ready and equipped to meet any pricing challenge. If you run a small business like I do, then you need this book.

See all 25 customer reviews...

Impact Pricing: Your Blueprint for Driving Profits, by Mark Stiving PDF
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Rabu, 08 Oktober 2014

[J597.Ebook] Download Ebook McKnight's Physical Geography: A Landscape Appreciation (11th Edition), by Darrel Hess, Dennis G. Tasa

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McKnight's Physical Geography: A Landscape Appreciation (11th Edition), by Darrel Hess, Dennis G. Tasa

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McKnight's Physical Geography: A Landscape Appreciation (11th Edition), by Darrel Hess, Dennis G. Tasa

Continuing Tom L. McKnight's well-known thematic focus on landscape appreciation, Darrel Hess offers a broad survey of all of the physical processes and spatial patterns that create Earth’s physical landscape. McKnight’s Physical Geography: A Landscape Appreciation provides a clear writing style, superior art program, and abundant pedagogy to appeal to a wide variety of students. This new edition offers a truly meaningful integration of visualization, technology, the latest applied science, and new pedagogy, providingessential tools and opportunities to teach and engage students in these processes and patterns.

 

  • Sales Rank: #8423 in Books
  • Published on: 2013-01-13
  • Ingredients: Example Ingredients
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.90" h x 1.10" w x 8.50" l, 3.40 pounds
  • Binding: Hardcover
  • 688 pages

About the Author

Darrel Hess is professor of geography at City College of San Francisco, where he served as chair of the Earth Sciences department from 1995-2009. He regularly teaches physical geography, economic geography, and human geography. Hess received his B.A. in geography from UC Berkeley and his M.A. in geography from UCLA. Before graduate school he served in the Peace Corps in Korea, and before teaching full-time he worked as a writer, photographer, and audiovisual producer.

 

Hess served as T.A. to Tom McKnight at UCLA. He began working with McKnight and Pearson as author of the text’s Study Guide starting in the Fourth Edition and as author for the Lab Manual starting in the Fifth Edition. He became a full time co-author of the Ninth Edition, and became sole author of the Tenth Edition. Hess has contributed to the development of the Geoscience Animation Library and has partnered with many geoscience teachers and writers in the development of the CA edition.

  

Dennis Tasa has been a renowned illustrator of many bestselling geoscience textbooks since 1978,  including the physical geology, Earth science, and meteorology franchises by Tarbuck and Lutgens. He has created illustrations and media for NSF-funded projects, and has worked on various Earth science media, including Pearson’s GEODe.

Most helpful customer reviews

10 of 12 people found the following review helpful.
This textbook is FABULOUS!!!
By Miss Jasmin
I love this textbook! I just wish it came sooner, but it is overall FABULOUS!!! It's just as easy to read and understand as the study guide and the book came in SUPERB condition! What really impressed me about this book is that it came with the unused laboratory code. The process of signing into the online geography program was very easy and FAST! The answers to the questions on the quizzes and tests are somewhat easy to find in the book and I would HIGHLY recommend this textbook to every college student in the world who is taking a geography course!!!

3 of 3 people found the following review helpful.
Meh
By BassJas
I teach physical geography at a community college. This text was recommended to me by my department chair. After using it this semester, I've realized it's not that great of a book. Even many of my best students did not like the text.

The writing is very dry and the order of the materials within a chapter don't flow well. Also, his explanations are not the best for some of the landscape features and processes. I very much prefer Geosystems by Christopherson. The explanations in that text are much clearer to understand and less dry, writing-wise. This may have been a great text when McKnight was alive and writing it, but today it just does not do a good job. There are better resources out there for physical geography texts.

The only reason I gave this book 2 stars instead of 1 was because of the images. The images are top-notch and do a great job of showing concepts.

3 of 3 people found the following review helpful.
Easy to use
By Rafael
Very nice not having to carry the bulky book around. Makes my life easier as a student having all my ebooks in one place and my book bag light.

See all 127 customer reviews...

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