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This powerhouse best-selling text remains the most comprehensive, up-to-date guide to the music industry. The breadth of coverage that Music Business Handbook and Career Guide, Eleventh Edition offers surpasses any other resource available. Readers new to the music business and seasoned professionals alike will find David Baskerville and Tim Baskerville’s handbook an indispensable resource, regardless of their specialty within the music field. This text is ideal for introductory courses such as Introduction to the Music Business, Music and Media, and Music Business Foundations as well as more specialized courses such as the record industry, music careers, artist management, and more. The fully updated Eleventh Edition includes coverage of key topics such as copyright, licensing, songwriting, concert venues, and the entrepreneurial musician. Uniquely, it provides career-planning insights on dozens of job categories in the diverse music industry.
- Sales Rank: #190575 in Books
- Published on: 2016-02-04
- Original language: English
- Number of items: 1
- Dimensions: 9.90" h x .90" w x 6.90" l, .0 pounds
- Binding: Paperback
- 616 pages
Review
“This book, by far, provides the most comprehensive and easy to follow overview of the music business. I recommend it for all music business students and aspiring professionals.”
(Serona Elton)“Baskerville’s first edition was the blueprint for music business programs. The 11th edition brings us up to date on a field undergoing rapid redesign.”
(Tim Hays)“The Baskerville text, a long-time staple in music industry education never disappoints! It strikes the delicate balance of being accessible, yet providing enough depth and insight into the most critical aspects of the fast-paced music industry!”
(David Schreiber)“Whether you’re seeking a career in the music industry or a more complete understanding of it, the Music Business Handbook and Career Guide should be on your bookshelf. It’s packed with useful, accurate, and continually updated information, written in language that anyone can understand. There’s a reason that it’s been around as long as it has.”
(Don Gorder)“Baskerville did it again. Another great source of information for the student of this ever-changing business”
(Stephen Marcone)“The Bakerville text is the best text of its kind out there.”
(Michael Phillips)“This text has the best coverage of this topic I have found.”
(Anthony McClure)“Using [Music Business Handbook and Career Guide, Eleventh Edition] and loving it.”
(Charles Denler)“I’ve used the Baskerville, mostly because it is a great reference tool. I hope that students keep this book and use it throughout their careers to find good specific info.”
(Jason Vanselow)“I think the book is great as it is. It has a tremendous amount of information.”
(Brian St. John)“A colleague of mine at another institution was using an earlier edition and I found it very comprehensive so I adopted it when I started teach Music Business at UAPB. My students have reacted very positively to the text. Several have opted to not resell the book after completing the course as they find it a valuable resource. I think the primary strength of the book is its coverage of a broad range of topics and concise, clear charts and graph.”
(Richard H. Bailey, Jr.)“I realize that no single book is complete – but the Baskerville book is as close as I have found.”
(L. H. Dickert, Jr.) About the Author
Editor Tim Baskerville has a diverse background in entertainment and media. He began his career in broadcasting after receiving a B.A. in theater arts from UCLA. Early affiliations included CBS and Cox Broadcasting, where he served as a writer-producer. The first TV documentary he created for CBS stations was nominated for an Emmy. As a publisher and entrepreneur, he launched business periodicals on the home video software industry, global film distribution, and multinational broadcasting. Today, a publishing company he founded in London in the 1990s is one of the world’s leading providers of data on mobile entertainment (www.informamedia.com). In recent years he served as President of Kagan Research, the leading provider of financial analysis on the media industry, and CEO of JupiterResearch, a key source of consumer research on Web behavior. As a consultant, Baskerville’s clients have included the Motion Picture Association of America, Variety, Time Warner, IBM, International Data Corp., Young & Rubicam, JVC America, Apple, and The Rockefeller Foundation. He has been both a strategy consultant and weekly columnist for Billboard. Baskerville was Vice President of the Music and Entertainment Industry Educators Association (MEIEA), member of the Writers Guild of America, west, and chapter founder of the Overseas Press Club of America.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Good text book
By Amazon Customer
I bought this book for my nephew and it seems to be a good book
0 of 0 people found the following review helpful.
Five Stars
By kim Childers
Perfect! As described. Thanks!
1 of 1 people found the following review helpful.
The Best Choice for Music Business Courses!
By ubicarnitas
This is a truly excellent book! As more and more colleges and universities are starting to teach courses in Music Business, Music Entrepreneurship, etc. this book is truly answering the call for an academic study of the "Music Industry." The closest substitute to this textbook would be All You Need to Know About the Music Business: Eighth Edition. However, this book is more of a nonfiction book for the curious reader at Barnes and Noble. "Music Business Handbook" offers greater depth and a wider perspective. I appreciate how this looks at both the "classical" and "mainstream" industries in music and also has great online tools to enhance learning.
I have adopted this textbook for my classes in Music Business and Leadership. After perusing a handful of books, this one easily rises to the top. If teaching in a classical music-based institution, I've found that Beyond Talent: Creating a Successful Career in Music is an excellent complement to this textbook.
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